Creating the nexus of people, information, and technology
Creating the nexus of people, information, and technology
| Electric Lexicon is committed to creating the nexus between people, technology & information products. Organizations with significant projects entrust me to enhance the usability, value, and overall customer experience of their products. |
| The golden thread is my ability to translate from technical or industry speak to customer language, working collaboratively to ensure that the products—even internal ones—are effective, trustworthy, engaging, and even fun. |
| Select portfolio below.... |
Experience design is making things that work well and are easy to use. It’s my passion: working with clients and their customers to enhance and improve both customer experience and ROI. From marketing & transactional websites, to training apps, to videos, to face-to-face, I create products that work for the user. If it works for your user, the returns will come to you.
It’s about taking the user’s perspective, respecting standards (and conducting heuristic analyses) and then testing assumptions. It’s about clarifying the user's needs & wants, then creating crisp, appealing responsive products.
I have worked as an interaction designer, information architect, creative director, writer, and producer in corporate communication, digital design, and training for over 20 years. I've produced more than 40 corporate communication projects that incorporated a variety of media including Web, video, and print. My pragmatic approach to problem solving won the loyalty and trust of clients including Intel, IBM, HP, Microsoft, Nikkei BP, H&R Block, CBS Television, Holland America Line, and Providence Health Systems.
View my cv | LinkedIn Profile.
Video for Intel Corp
This award-winning video was produced for Intel CEO Andy Grove to explain how the Internet works while showing off Intel's footprint on it.
Awards: Gold Medal, New York Festivals. 1999 International Film & Video “Intel Internet Animation” Best Computer Graphics. Finalist, Telly Awards. 2000 “Intel Internet Animation”.
This followed an earlier book on Internet resources co-authored by David for Prentice-Hall Technical Press.
Warning: brief surgical content
Computer-based Surgical Training
Founding Partner, Product and Operations Manager, and video producer/editor for cognitive simulator platform for surgical procedures. Lead UI design for desktop and iOS products.
Produced and edited the “Curriculum of the Future” video presented to the deans of American medical schools.
Participated in curriculum development and instruction for 2-year program for teaching cutting-edge technology to youth at Seattle's Yesler Learning Center.
Data Disaster Recovery Training Site
Instructional website for data security and preparedness. The focus of the user experience was tracking and encouraging progress through the curriculum.
Early implementation of HTML 5 that incorporated progress tracking and floating frames with a bold, eye-catching design.
Information Architecture, Rebranding, & Stakeholder Alignment
Tasked with creating a new, consolidated website for Flowserve Corporation which would integrate numerous brands across numerous lines of business. Not only did the website need to be coherent for new users, but also for long-time brand customers. Internally, the heads of each line of business needed to be brought along with the consolidation. A mutli-month process of interviews, analysis, information architecture design, and presentation lead to a successful new site.